Betches Media is more than an Instagram account—its a social first multi-platform media company that works with both established and new brands to tap into their audience of highly-engaged and self-aware millennials via custom advertising campaigns. Brands trying to attract millennials? Groundbreaking.

The media supply chain we've created has led to a host of unintended consequences: too many steps between publishers and brands, brands and consumers and a proliferation of businesses that don't add value. MediaMath and partners including Rubicon Project and others are pursuing a shared mission to create an accountable and addressable supply chain through an alliance of agencies, brands, tech companies and publishers. It's designed to help digital marketing perform better in the long term...

Understand the critical metrics that viewability alone doesn't measure. And uncover new ideas about visibility as a performance indicator as Kargo explores various digital platforms to understand which types of ad units capture visual attention in its latest research study, 'Viewability vs Visibility'.

Inspiration is at the heart of Disney and Pinterest. It’s also at the heart of the most effective ads in history. In this session, Pinterest and Disney Parks, Experiences & Products share how they’re helping customers get inspired—and how dreams are driving purchase decisions. Join us and find out what happens when the happiest place on earth meets the most positive corner of the internet.

The OTT landscape today is seemingly crowded and confusing. Hear from top agencies and their advertising partners about challenges and solutions for today and tomorrow—how they are making sense of OTT, why they are using it and how they are building their media mix for a balanced overall strategy.

Cannabis legalization is creating significant business opportunities as the black market transitions into a regulated industry. Unfortunately, social injustice already exists in this emerging business.

Marketing and advertising for THC brands are here to stay. The passing of the Farm Bill in 2018 has accelerated the already growing market for hemp-derived CBD, providing great opportunities but is coupled with interesting challenges that other CPG brands don't face.

Cannabis retail has evolved from the traditional dispensary model to pop-up shops within mainstream retailers. Through new products and an experiential mindset, it has the potential to transform the mainstream retail industry.

Drake Sutton-Shearer, CEO of Future State Brands, will discuss how the emergence of licensing can help to scale cannabis, hemp, and CBD brands globally. He is joined by Co-founder and Chairman, Michael Stone and President and CEO, Allison Ames of Beanstalk. Beanstalk is considered the premier global brand extension licensing agency, representing some of the leading brands in the world. Michael Stone was recently inducted into the Licensing Hall of Fame and is author of The Power of Licensing:...

Data, technology, creativity, and empathy have collided. The empowered consumer wants a brand that is ethical, yet also convenient. People are willing to share DNA for family trees, yet data privacy remains in headlines daily. The prominence of social-media, only outweighed by the rise of misinformation. Technology once feigned to end human innovation, is now be leveraged to harness human potential.

Join AEG's CRO Todd Goldstein, and Anheuser-Busch InBev's VP Partnerships, Beer Culture & Community, Nick Kelly for a fireside chat on how to deliver on the entertainment experience.

Hear from industry leaders who double as moms for an honest conversation around moms in the workplace. Hear their take on the great values of having moms in leadership roles, the physical, mental and emotional challenges for moms in the workplace, and how the the future of work can be more inclusive for moms.